Welcome to Checkout Segments — the blog that uncovers the hidden patterns inside your checkout funnel. We focus on segmentation-first strategies that dissect how different user groups behave during checkout: new vs. returning visitors, mobile vs. desktop users, high-intent vs. casual browsers, and everything in between. Through sharp analysis and real-world examples, we help ecommerce teams move beyond averages and uncover actionable, segment-specific opportunities to boost conversion and reduce friction. Because when you understand the story behind each segment, you can optimize the journey for everyone.